Key Features :

Data Collection : Automated data extraction from the Google Trends API.
Data Analysis : Identified search patterns, keyword popularity, and seasonal trends.
Visualization : The Power BI dashboard provides a clear, interactive view of search trends across multiple dimensions, enabling users to explore and gain insights.
Use Cases : Useful for market research, content strategy planning, and understanding user behavior trends.

Conclusion

This Google Trends data analysis provided valuable insights into user search behavior and keyword popularity over time. By leveraging the Google Trends API and visualizing the data in Power BI, I was able to identify seasonal patterns, geographic preferences, and emerging trends. These insights can help businesses make data-driven decisions for marketing strategies, content planning, and customer engagement. The interactive dashboard allows users to explore search trends in real-time, empowering them to focus on what matters most—understanding audience interests and adapting to changing demands. This project highlights the importance of using data analytics to derive actionable insights and improve strategic planning.

Code link :

Click here to access the code

Live Dashboard :

Click here to access the dashboard